The Challenge
In today’s digital age, neglecting website maintenance creates significant risks, especially so for one national business networking group who relied on its online presence to attract new members and grow revenue.
Unfortunately, by ignoring WordPress updates, this organization’s corporate WordPress website fell into disrepair due to a lack of regular maintenance and obsolete technology, leading to major problems.
Failure to initiate critical WordPress software and security updates left the website vulnerable to exploitation. Spam links began infiltrating the site, redirecting unsuspecting visitors to inappropriate and pornographic content.
The consequences were dire: not only did this national organization face embarrassment and a damaged to its reputation, but it also experienced a sharp decline in new member acquisition and substantial revenue losses.
The Solution
Rectifying the situation required swift action. An emergency (and expensive) web development consultant was brought in to address the underlying issues and restore the website’s integrity. Recognizing the importance of future proactive maintenance, the consultant recommended implementing a maintenance and protection plan from WP Site Protection to prevent future disruptions.
The Results
With the implementation of WP Site Protection’s WP Standard+ Plan, this national business networking group now receives regular quarterly service to update and maintain their WordPress components. This proactive approach ensures that their website remains current and secure, guarding against similar destructive incidents in the future.
Despite the initial setback, their modest investment starting at just $175 per month provides absolute peace of mind while safeguarding the organization’s business reputation, member growth and revenue streams.
About WP Site Protection
WP Site Protection is a USA-based WordPress maintenance and security service provider with a mission to protect all WordPress websites from the two most prevalent threats: obsolete technology and security vulnerabilities. With over 15 years of WordPress experience, WP Site Protection helps to secure its client’s online sales operations, revenue, customer data, and overall online reputation.